Impact Mapping in Under 200 words

Step 1. Identify a User Goal. Write a User Goal on a white board or note card/post-it note.

Step 2. Identify Actors. Write the Actors (Personas/types of users) who would need to achieve the User Goal.

Step 3. Identify the Impact(s). Write the Impact(s) of achieving the User Goal (think in terms of “Why are we doing this now? / What problem does it help a user solve? / What business need does it address?).

Step 4. Identify Deliverables. Write the Deliverables (analogous to epics or features) that would need to be completed to make achievement of the User Goal possible.

Step 5. Repeat as necessary for additional User Goals. Add nodes to the impact map until each goal has been included.

Note: The illustration below is downloaded from https://www.impactmapping.org/drawing.html.

Note 2: Impact Mapping works nicely as a complement to story mapping. See also my post called Story Mapping in Under 200 Words.